Tips and Skills for a Successful Presentation

Tips and Skills for a Successful Presentation

Written by Takehiko Umeshita. [Japan Article] Translation by Nadia Melikhova. Presentations used to be the exclusive domain of a few PR services in the industry – advertising agencies, consulting firms, speakers, etc. These days, there are plenty of “how-to” books and articles about presentations. There are many opportunities to run small presentations in various places […]

7 common PR obstacles to expect when marketing to the Japanese

7 common PR obstacles to expect when marketing to the Japanese

Written by Marc Wilkinson. With a population of 126 million and a GDP equal to 5 trillion U.S. dollars as of 2020, one can easily see why the Japanese market is an attractive destination for both established & emerging global companies. While the language barrier might seem to be the first and largest obstacle for […]

Essential writing & editing tools for PR representatives

Essential writing & editing tools for PR representatives

Written by: Takehiko Umeshita.  Translation: Nadia Melikhova. There are a lot of books and publications about writing skills and know-how for writing. For example, some books and magazines specifically teach how to master writing press releases, other explore features on copywriting and improvement of writing skills in general. In today`s business world, writing skills have […]

Tips for solving common PR problems

Tips for solving common PR problems

Written by Yusuke Kamimura. Translated by Marc Wilkinson Problem 1: Can’t get an appointment with the media This is a really common problem I hear from corporate public relations (PR) representatives. Our clients are often amazed at how easy it is to get appointments, even with unconnected media. Many people who have trouble getting appointments […]

All the Right Moves. A guide to crafting background strategy (Book Review)

All the Right Moves. A guide to crafting background strategy (Book Review)

Review written by Takehiko Umeshita. Translated by Marc Wilkinson. There is a flood of more than 5,000 business books published every year, and it is very rare to find a book on management and marketing strategy that is worth reading. This book came into my hands by accident. I was intrigued by the theme of […]

Public Relations: What kind of work is PR? Who is best suited for it?

Public Relations: What kind of work is PR? Who is best suited for it?

BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova.  What kind of work comes to mind when with the words “public relations (PR) representative”? Most commonly, a PR representative is associated with writing press releases, negotiation with the mass media, and […]

Influencer Marketing with Millennials Generation Z (U.S. Survey Results)

Influencer Marketing with Millennials Generation Z (U.S. Survey Results)

BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are a generation of digital pioneers who have witnessed and adapted to the arrival of the IT revolution. Generation Z, born in the late 1990s and early 2000s, is the generation […]

Sales strategy is a science, but PR & marketing strategy is an art.

Sales strategy is a science, but PR & marketing strategy is an art.

BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever heard of “artistic thinking”?  The coronavirus has brought about a recession that surpasses the 2008 “Lehman Shock” Housing Financial Crisis. In these unstable and turbulent times, there is a lot […]

PR Officer position in company

PR Officer position in company

The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク:https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless you’re a large company with hundreds of employees or more, there are surprisingly few companies that have a separate department solely for public relations. Many companies have a single PR officer […]