Walking around the streets of Tokyo, one of the first things people are bewildered by is the sheer volume and scale of physical advertisements. From
In a leaked speech made to Twitter employees shortly after his takeover in August 2022, outgoing Twitter CEO Elon Musk announced several changes to the
Written by Marc Wilkinson. During a discussion with a prospective client, I was asked why, despite a growing global landscape, it is difficult to find
Written By: Julia Yong LaFrance In the 2022 Global Gender Gap Report, gender equality in Japan ranked 116 out of 146 countries surveyed. Moreover, Japan
In Japanese, the terms “yutori-generation” and “satori-generation” referred to the Millennial and Generation Z populations, respectively. However, due to their negative connotations and indistinct categorizations
Every company always wants to get more “bang for the buck” in terms of Public Relations budget and KPI results. However, after several years of
Written by Kira Merrill. Edited by Marc Wilkinson In Japan, public perception is paramount Japan is focused on public perception and what others think about
Written by Kira Merrill. Edited by Marc Wilkinson Finding ways to increase search engine optimization (SEO) is very important in gaining more traffic for your
Objectivity is the Key to an Appointment
Written by Yusuke Kamimura. Translated by Kira Merrill. At ShapeWin, we are often asked by our clients for advice on setting Key Performance Indicators (KPIs)
Written by Takehiko Umeshita. [Japan Article] Translation by Nadia Melikhova. Presentations used to be the exclusive domain of a few PR services in the industry
Written by Marc Wilkinson. With a population of 126 million and a GDP equal to 5 trillion U.S. dollars as of 2020, one can easily
Written by: Takehiko Umeshita. Translation: Nadia Melikhova. There are a lot of books and publications about writing skills and know-how for writing. For example, some
Written by Yusuke Kamimura. Translated by Marc Wilkinson Problem 1: Can’t get an appointment with the media This is a really common problem I hear
Written by Yusuke Kamimura. Translated by Nadia Melikhova. It is said that the average surviving rate of new businesses for a 10 year period is
Review written by Takehiko Umeshita. Translated by Marc Wilkinson. There is a flood of more than 5,000 business books published every year, and it is
BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova. What kind
BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are
BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever
The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク：https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless you’re
We want to listen to you – what are your goals, your needs, metrics for success. After we have that background information, we’ll develop a written proposal, working within your budget. Feel free to ask us!
Please feel free to contact us if you have any questions about consulting, planning, etc.
Reception hours: 10: 00-18: 00 (weekdays)
広報PRの基礎知識
広報PRの課題解決
We want to listen to you – what are your goals, your needs, metrics for success. After we have that background information, we’ll develop a written proposal, working within your budget. Feel free to ask us!
Please feel free to contact us if you have any questions about consulting, planning, etc.
Reception hours: 10: 00-18: 00 (weekdays)
ShapeWin Co., Ltd.