Written by Kira Merrill. Edited by Marc Wilkinson In Japan, public perception is paramount Japan is focused on public perception and what others think about
Written by Kira Merrill. Edited by Marc Wilkinson Finding ways to increase search engine optimization (SEO) is very important in gaining more traffic for your
Objectivity is the Key to an Appointment
Written by Yusuke Kamimura. This article discusses PR techniques that helped a Korean AI start-up get significant exposure with Nikkei and other key Japanese media
Written by Yusuke Kamimura. Translated by Kira Merrill. At ShapeWin, we are often asked by our clients for advice on setting Key Performance Indicators (KPIs)
The PR Approach that Made a PC Specialty Store’s Sales Promotion Plan a Success (Japanese Article) Third Wave, which operates “DosPara“, one of the largest
Written by Takehiko Umeshita. [Japan Article] Translation by Nadia Melikhova. Presentations used to be the exclusive domain of a few PR services in the industry
Written by Marc Wilkinson. With a population of 126 million and a GDP equal to 5 trillion U.S. dollars as of 2020, one can easily
Written by: Takehiko Umeshita. Translation: Nadia Melikhova. There are a lot of books and publications about writing skills and know-how for writing. For example, some
Written by Yusuke Kamimura. Translated by Marc Wilkinson Problem 1: Can’t get an appointment with the media This is a really common problem I hear
Written by Yusuke Kamimura. Translated by Nadia Melikhova. It is said that the average surviving rate of new businesses for a 10 year period is
Review written by Takehiko Umeshita. Translated by Marc Wilkinson. There is a flood of more than 5,000 business books published every year, and it is
BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova. What kind
BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are
BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever
BLOG The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク：https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless
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