August 11, 2022
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Every company always wants to get more “bang for the buck” in terms of Public Relations budget and KPI results. However, after several years of
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Every company always wants to get more “bang for the buck” in terms of Public Relations budget and KPI results. However, after several years of
Written by Kira Merrill. Edited by Marc Wilkinson In Japan, public perception is paramount Japan is focused on public perception and what others think about
Written by Kira Merrill. Edited by Marc Wilkinson Finding ways to increase search engine optimization (SEO) is very important in gaining more traffic for your
Written by Yusuke Kamimura. This article discusses PR techniques that helped a Korean AI start-up get significant exposure with Nikkei and other key Japanese media
Written by Yusuke Kamimura. Translated by Kira Merrill. At ShapeWin, we are often asked by our clients for advice on setting Key Performance Indicators (KPIs)
The PR Approach that Made a PC Specialty Store’s Sales Promotion Plan a Success (Japanese Article) Third Wave, which operates “DosPara“, one of the largest
Written by Takehiko Umeshita. [Japan Article] Translation by Nadia Melikhova. Presentations used to be the exclusive domain of a few PR services in the industry
Written by Marc Wilkinson. With a population of 126 million and a GDP equal to 5 trillion U.S. dollars as of 2020, one can easily
Written by: Takehiko Umeshita. Translation: Nadia Melikhova. There are a lot of books and publications about writing skills and know-how for writing. For example, some
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