It’s time to set realistic PR expectations for the Japanese market
Every company always wants to get more “bang for the buck” in terms of Public Relations budget and KPI results. However, after several years of experience working as a marketing coordinator and liaison between foreign companies and Japanese PR agencies, I have come to find a problematic pattern with many companies who have unrealistic expectations […]
Public Relations: What kind of work is PR? Who is best suited for it?
BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova. What kind of work comes to mind when with the words “public relations (PR) representative”? Most commonly, a PR representative is associated with writing press releases, negotiation with the mass media, and […]
Influencer Marketing with Millennials Generation Z (U.S. Survey Results)
BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are a generation of digital pioneers who have witnessed and adapted to the arrival of the IT revolution. Generation Z, born in the late 1990s and early 2000s, is the generation […]
Sales strategy is a science, but PR & marketing strategy is an art.
BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever heard of “artistic thinking”? The coronavirus has brought about a recession that surpasses the 2008 “Lehman Shock” Housing Financial Crisis. In these unstable and turbulent times, there is a lot […]
PR Officer position in company
The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク：https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless you’re a large company with hundreds of employees or more, there are surprisingly few companies that have a separate department solely for public relations. Many companies have a single PR officer […]