On December 10, 2025, an article by our PR Specialist, Aaron Wilson, was featured in PR NEWS, a leading media outlet for the global public relations industry.
The article explores how the unique Japanese cultural phenomenon of “Oshikatsu” (fandom activities) serves as a powerful framework for modern PR and marketing. Today, Oshikatsu has evolved into an essential pillar of the Japanese economy, driving significant consumer engagement and market trends.
In this feature, we delve into three key elements for brands to increase awareness, boost engagement, and ultimately drive sales by tapping into this cultural movement. This article provides actionable insights for any business looking to refine its strategy for the Japanese market.
You can read the full article at the link below:
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR