Achieving 2nd Place for High-Volume Keywords: SEO Strategy for an Exhibition Owned Media Site
The Japan Management Association (JMA) organizes more than 30 B2B exhibitions annually across a wide range of industries, from food and beverage to machinery and building facilities. ShapeWin Co., Ltd. implemented a content marketing strategy to highlight the unique selling points (USP) and increase brand awareness of JMA’s exhibitions. Through strategic SEO, we successfully drove […]
“The Customer Journey Map,” Case Study
The PR Approach that Made a PC Specialty Store’s Sales Promotion Plan a Success (Japanese Article) Third Wave, which operates “DosPara“, one of the largest brands of PC specialty stores, is a company that not only does retail business in stores and e-commerce, but also manufactures as a BTO (Build to Order) PC brand. For […]
Giant IT Startup’s Entry into the Japanese Market
Sendbird, a unicorn company from Silicon Valley, USA, develops a marketing communications software used by companies worldwide. The company boasts impressive numbers: 145,000 developers, 6 billion users, and 7 billion messages processed monthly. Sendbird provides APIs/SDKs that simplify the implementation of chat, voice, and video call functions in apps, transforming the typically extensive and costly […]
Promoting French Butter with an “Afternoon Tea Time” Pop-Up store in Central Tokyo
Background: In collaboration with Slingshot, ShapeWin developed an event planning strategy for CNIEL, an advocacy group that represents the interests of France’s dairy industry. Since 2018, the European Union and Japan have signed a Free Trade Agreement that allows for European products, such as wine and dairy to enter Japan with lowered tariffs. Although we […]
Successful PR for the Japanese Market: StradVision Client Case Study
Successful PR for the Japanese Market: StradVision Client Case Study Written by Yusuke Kamimura. This article discusses PR techniques that helped a Korean AI start-up get significant exposure with Nikkei and other key Japanese media by raising awareness of object recognition AI capabilities with pitches that meet the needs of the Japanese automotive industry […]
Press Conference PR leads to a successful establishment of Japan’s First Subscription Service Association
Press Conference PR leads to a successful establishment of Japan’s First Subscription Service Association. Company Name: Japan Subscription Business Association Industry: Industry Group Description of Business: Increase awareness and adoption of subscription business across all industries Interviewee: Mr. Yoshizawa, Secretariat of Japan Subscription Business Association (Executive Manager, Public Relations, Corporate Planning Office, TEMONA Co., Ltd.) […]
Development and provision of video applications and systems (Sprasia)
Development and provision of video applications and systems (Sprasia) Successful media exposure by conducting preliminary study sessions PR for the launch of the video marketplace “CM STUDIO” Company name: Sprasia Inc. Industry: development and provision of video applications and systems Business content: Provision of IT services centered on the video domain, system development, and operation […]
Mass-media coverage (700+) for “FOODEX JAPAN”, an International Food Exhibition
Mass-media coverage (700+) for “FOODEX JAPAN”, an International Food Exhibition Case Study: Japanese Management Association Industrial Promotion Center Business: Management Organizations Service: Exhibition Holdings Behind the Scenes of PR activities. Benefits for FOODEX and exhibitors. Japan Management Association Mr. Yamanobe (on the left) Ms. Kusayanagi (on the right) The Largest 700+ Media Coverage over FOODEX […]
Jabra’s First Video Camera for Conferences and Media Study Sessions
Jabra’s First Video Camera for Conferences and Media Study Sessions Company Name: GN Audio Japan K.K. (Jabra) Industry: Manufacturing Business line: new product “Jabra PanaCast” an online conferencing solution Jabra is the Japanese subsidiary of GN Group from Copenhagen, Denmark, the company famous for its global brand of Bluetooth headsets. The company had close relationships […]
Building the marketing and PR team for the tablet POS “Smart Checkout”
Building the marketing and PR team for the tablet POS “Smart Checkout” Company Name: Smartech Corporation Industry: IT Service Business Description: Development and provision of tablet POS system Interviewees: Dr. Yamamoto – President and Representative Director Tomoki Kawakami – General Manager of Marketing Department Interviewer: Mr. Yusuke Kamimura, ShapeWin Growing from 400 stores to […]